Played by actress-writer Cassandra Peterson, Elvira, Mistress of the Dark has carved out a niche in popular American culture that is sure to endure for decades to come. Elvira's reign as 'Queen of Halloween' has now spanned thirty-five years and includes two nationally syndicated television series, two feature films (Elvira, Mistress of the Dark and Elvira's Haunted Hills), an IMAX movie and two motion control rides. She has appeared in National ad campaigns for Pepsi and Coors, recorded five music CDs, written four books and licensed over Four Hundred products including pinball machines, action figures, guitars, three comic book series, a beer, wine, soda pop, perfume, slot machines and the best-selling female costume of all time.
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